No matter what your business is, you need to start using digital marketing tools to help promote and grow it. There are many different types of digital marketing tools, so it can be tough to know which ones are best for you.
To make things a little easier, we’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities.
This list can serve as the foundation of a powerful marketing stack. Here are some of the most important digital marketing tools you should start using:
1. Social Media Management Tools
Social media is one of the most important channels for promoting and growing your business, which means you need to be spending time on it.
But managing multiple profiles can quickly become overwhelming if you don’t have the right tools at your disposal. There are a number of different social media management tools available for this purpose, so here are some of our favorites:
Hootsuite is one of the most popular choices when it comes to social media management tools because its feature-set includes everything you need. You can schedule posts across various channels, measure their impact and collaborate with others on social media without having to jump between browser tabs. It even lets you manage customer service questions that come in through Facebook or Twitter.
2. Email Marketing Tools
Email marketing continues to be one of the most effective ways to connect with customers and prospects. But if you’re not using the right tools, it can be difficult to create send eye-catching emails that actually persuade people to take action.
Here are some of the best email marketing tools that will help you create better campaigns, build your list and measure their performance:
Mailchimp is an affordable option for growing businesses. It has a simple user interface that makes it easy to send beautifully designed emails. Another great feature of Mailchimp is its ability to sync up with other apps, making it possible for your team members to collaborate on different aspects of email marketing. You can also track emails as they make their way through the sales funnel, which allows you to see who opens them and where they land next.
And if you’d like more advanced features such as A/B testing and custom analytics reports, you should check out ConvertKit.
3. Lead Management Tools
One of the most critical parts of digital marketing is keeping track of leads and understanding how they respond to your campaigns. Digital marketing tools for lead management can help you stay organized and automate repetitive tasks:
Google Sheets is a great option if you’re looking for a simple tool that lets you work with others on lead tracking. You can use it to put all your contacts in one place, create automated lists and segment prospects according to different stages of the sales funnel (such as “hot” or “cold”).
HubSpot CRM works well if you already use HubSpot software. It has features such as email templates, contact reports and custom fields, which makes it easy to keep track of all your leads in one place.
4. Content Marketing Tools
Content marketing is a great way to attract and engage potential customers, but it can be difficult to know where to start. These tools can help you plan, publish and measure the success of your content marketing campaigns:
Google Sheets is again an excellent choice for content planning. You can use it to track different aspects of your campaign such as target audience, channels used and conversion rates.
Hootsuite lets you publish content across multiple social media channels with just a few clicks. And it also provides insights into how each post performs so that you can improve your strategy over time.
5. SEO Tools
SEO is one of the most important aspects of digital marketing because it helps your website rank higher in search results. Digital marketing tools for SEO can make it easier to keep track of keywords and link building efforts:
Keyword Planner, which is part of Google Adwords, lets you find new keywords and measure their potential so that you can improve your SEO strategy over time. Another useful tool here is SEMrush, which gives you a full report on where you’re ranking so that you know what areas need improvement.
6. Design Tools
A beautiful design can help persuade people to take action, but finding the perfect images and visual assets for each campaign can be difficult if you’re not using the right tools:
Canva is a fantastic option for low-cost, high-impact designs. You can use it to create images and visuals such as infographics, banners and presentations.
7. Digital Marketing Tools for Lead Generation
When you start your digital marketing efforts, you want to make sure that you’re focusing on the right areas so that everyone works together towards the same goals. Digital marketing tools for lead generation can help you see where your campaigns are performing best:
Google Analytics shows you how many people are coming to your website, what they do once they land there and which channels drive them there in the first place. If you’d like more information about prospects’ behaviour, Mixpanel allows users to segment their visitors according to different criteria such as location, device used and so on. It can take a bit of time to set up properly but it gives you a lot more insight into your campaigns’ performance in the long term.
These are some of the important digital marketing tools, which are very useful for your business.